SITEFUSION / Media assets & rights
SiteFusion connects media asset management with media usage rights. Recorded licences, validity periods and uses create transparency for editorial, rights clearance and production teams.
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Media assets & rights
Finding a suitable image is often easier than establishing whether its licence covers the intended use. Information is scattered, rights expire and an existing asset is selected for a new product. SiteFusion brings media, recorded licences, validity periods and usage information together in the publishing context. Editorial and rights teams gain a shared basis for resolving open questions before publication.
IN PRACTICE
Usage information belongs with the asset and its intended use. Licensors, conditions and available evidence can be brought together in the agreed data model, reducing the need to start each clearance with a search through separate repositories.
Recorded validity periods make time-limited rights visible. For a new edition or later publication, responsible teams can check whether the intended use remains within the recorded period. Expiry checks and follow-up tasks can be integrated into the workflow according to agreed rules.
An asset may appear in several products, so rights need to be considered in the context of each use. The project defines the relevant attributes, such as product, output channel or print-run limits, and the information needed to make a decision.
Missing licence details or unresolved rights can trigger a defined review. The workflow can include a clearance task before approval. Notifications, checks and restrictions are agreed for each project and depend on the maintained data.
An editor selects an image for a new product. Before approval, the recorded licence, validity period and conditions are checked against the intended use. Open questions go to the responsible person. Use is approved after the required review. This kind of workflow creates transparency and helps avoid accidental use outside documented conditions.
The basis is the recorded licences, conditions and rights information. SiteFusion makes this information usable within the workflow; missing or unclear details require review by the responsible team.
A previous approval does not automatically settle a new use. The product, period and other recorded conditions must match the intended use. This check can be embedded in the publishing workflow.
SITEFUSION ON YOUTUBE
DE · 32:15A systems@work 2022 customer insight into central media asset management.
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AUDIO · ENGLISH · 3:26 MIN.
Media assets and their usage rights belong together. Explore licence information, approvals and their role in the publishing workflow.
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